At the beginning of a new year, we are finalising our plans for the next 12 months and looking ahead to all we believe and trust God will do. It is always good to keep ourselves accountable and even ask difficult questions. I have been asking myself: why is Christian media so important? Can it really impact people’s lives?

What do you believe?

Whether we are aware of it or not, we are surrounded and saturated by messages from the media. Whether that be TV, radio, adverts, newspapers, Facebook, or other online messages, on a daily basis, we are always absorbing many different kinds of information. Some of those messages may be good, but we need to be wise to the fact that the enemy also uses media to pollute our minds. It is not just the ‘obvious’ things like pornography or images which do not glorify God, but it can be subtle messages which make us believe things which are contrary to God’s will.

The alarming part is that often we do not even realise we are being influenced! We are even influenced by different brands. I see many people walking around with big logos on their clothes and possessions. Although there is nothing wrong with that, it can be a way people find their identity. How much better if we knew our identity was only found in Jesus.

Jesus Christ (JC) is the biggest brand in the world, and that is what I want to be ‘branded’ with.

This is why I believe good, accountable Christian media is very important. And in a world where we are surrounded by constant information, it is so important that God’s Word and positive, encouraging, and faith-building messages are also ‘out there’ for people to find and listen to. If the enemy is using media for his own good, how much more should Christians rise up and say ‘No, we want to reclaim media, reclaim the airwaves for something positive, something transforming that can change people’s lives.’ Let’s use Christian media to show people that their lives CAN be changed for good, forever, by the power of God’s Word.

Get in the boat

A much loved charity in the UK is the RNLI (Royal National Lifeboat Institute). They do not receive Government funding and are staffed by volunteers to help save the lives of people stranded at sea. They offer a 24/7 life-saving service, working selflessly to help save physical lives each day.

This to me is a great picture of what Christian media can do. Christian media is also a 24/7 service. No, I do not believe we are ‘the church’, but we are here to support the church and to help provide an important service, going into places and homes which the church cannot initially reach. I see what we do very much as a ‘rescue service’.

As I look to the year ahead and I see a lot of darkness online and in our media, I know that we need to continue to offer a ‘rescue service’. I believe there is truly a crisis at sea, but thank God that He never slumbers or sleeps.

God has given us media platforms available 24/7 to reach every person, everywhere, every moment of the day and night, who need help more than ever before.

Let’s work together to throw a lifeline to people who need it more than ever.